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Pay to keep your persona: what changed in v1.1.0
From v1.0.0 (2026-10-10, 2d49ab1d8) to v1.1.0 (2026-10-10, 536b8b7f9), paragraph by paragraph.
3 paragraphs added, 1 removed, 1 changed in place, 51 unchanged. About 258 words added and 91 removed. Insertions are marked like this, deletions like this; unchanged runs are folded to one line; figures appear as their file names.
45 unchanged paragraphs, under In short, Three reasons readers are asked to pay, and why none of them is ours, What a reader is actually buying…
If the persona is worth keeping, the next question is whether there is enough worth reading in it. There are about sixty articles on this site today, across six topics, and the five starting personas were chosen so that each has a real starting shelf. The better the graph of each article becomes, the better every persona built on it becomes, which is why the work on extracting more from each article, more facts, more connections, more ways to read it, matters to this as much as to the articles themselves.
If the persona is worth keeping, the next question is whether there is enough worth reading in it. There are about sixty articles on this site today, across six topics, and the five starting personas were chosen so that each has a real starting shelf. The better the graph of each article becomes, the better every persona built on it becomes, which is why the work on extracting more from each article, more facts, more connections, more ways to read it, matters to this as much as to the articles themselves. One article, five readers is the first of it: a librarian, a cartographer, a historian, an explainer and a storyteller sent through each article after it is written, with every item anchored to its sentence.
Help us design it
There is a faster way than waiting for numbers. Use the site as you normally would for a few days, then send us your reading: which pages, how far down each, what you kept, put out or declined. Dinis will reply with what your front page could look like, designed from your actual reading. The page shows you, word for word, everything that would be sent; you can copy it into an email or a message, or send it with your name and email, encrypted in your browser so that only our list agent can open it. It is the tightest feedback loop we have: real reading in, a real front page back.
4 unchanged paragraphs, under What we expect, written down now, Try it
You have a persona already; your newsroom shows it. Add one of the five, keep a few articles, put one out, and watch the graph change. Then open the site on another device and see what you have to leave behind.behind, or send us your reading and we will design your front page from it.
2 unchanged paragraphs